Post merger organization required a unified brand presence. My role was to create in a iterative workflow: i. a visual brand standards guide for web and digital marketing, ii. expansive library of high fidelity mockup design elements to serve responsive media, iii. create a resource of ebook, case study and persona templates, iv. custom banner library to reflect the service offerings of 4 distinct business entities - in a unified manner. To be truly visually impactful and compositionally interesting required the responsive design elements to work harmoniously with every viewport. A memorable UI design choice I believe was also the simple bold headline above the image banner - creating greater impact as the imagery did not compete or require dark overlay's to contrast the bold messaging.